Style guide
At ann+Darnell, we aim to empower our customers with style advice that feels personal, approachable, and timeless. Our style guide focuses on helping women feel confident, stylish, and comfortable no matter the occasion.
Versatile wardrobe essentials
We believe in curating a wardrobe of versatile essentials that can be styled in many different ways. Think classic jeans, tailored blazers, and flowy dresses that can be dressed up or down. These pieces will form the foundation of your wardrobe and can be mixed and matched effortlessly.
Embrace your unique style
Fashion is a form of self-expression! We encourage our customers to embrace their personal style—whether it’s minimalist, bold, boho, or chic. With the right accessories and layers, you can turn any outfit into something uniquely yours.
Work-to-weekend pieces
Our style guide emphasizes how to seamlessly transition pieces from work to weekend wear. For example, a sharp blazer over a cozy knit sweater or sleek trousers with a trendy top can work for both professional and casual settings. This flexibility helps maximize your wardrobe's potential.
Seasonal styling
We offer styling advice on how to layer effectively for different seasons—lightweight fabrics for spring and summer, and warm, textured materials like knits, leather, and wool for fall and winter. We’ll also offer tips on pairing colors, textures, and accessories to stay stylish throughout the year.
Fit is key
We emphasize the importance of finding clothes that fit your body type comfortably and flatter your shape. From high-waisted trousers to A-line skirts, we guide customers on how to select cuts and styles that enhance their natural silhouette.
Accessorizing with confidence
We believe that accessories can make an outfit truly shine. Whether it’s a statement necklace, a structured handbag, or a chic pair of sunglasses, we’ll guide customers on how to use accessories to elevate any look.
Confidence is key
Above all, our style advice encourages customers to wear what makes them feel confident. Fashion is not just about following trends, it’s about finding pieces that make you feel like your best self. Confidence is always the best accessory.
Our unique style
The style at ann+Darnell is all about effortless elegance with a modern twist. What makes our clothing store unique is our focus on creating pieces that blend timeless sophistication with contemporary trends, ensuring that every woman can feel stylish and confident no matter the occasion.
Curated collections with versatility in mind
We offer carefully selected collections that transition seamlessly from day to night, work to weekend. Our pieces are designed to be worn in multiple ways, giving customers the flexibility to mix and match for different looks. From classic wardrobe staples to trend-forward items, we focus on quality, longevity, and versatility.
Personalized approach to style
At ann+Darnell, we believe fashion should feel personal. Our collections cater to women of all shapes, sizes, and styles, providing something for every individual. Whether you're a minimalist or someone who loves bold prints, our curated collections allow women to express their own unique style confidently.
Timeless yet trend-driven
While we keep our finger on the pulse of current trends, we focus on timelessness. Each piece is designed to have a classic appeal with a modern edge, ensuring that it’s not only stylish today, but will remain relevant for years to come. We avoid the fast-fashion cycle and instead focus on high-quality, long-lasting styles.
Sustainable and conscious choices
We are passionate about offering sustainable and ethically sourced options, aiming to make a positive impact on both the environment and the people who create our clothing. Many of our items feature eco-friendly fabrics and production processes that align with a more conscious approach to fashion.
Rich color palettes & unique prints
Our store is known for its rich color palettes that reflect both classic tones and unexpected pops of color. We also offer a selection of unique prints and patterns that make a statement without overwhelming the look. These thoughtfully designed patterns allow customers to stand out while maintaining a refined, polished aesthetic.
Feminine, yet strong
Our designs strike the perfect balance between feminine charm and empowered strength. From flowing dresses and skirts to tailored blazers and structured trousers, we embrace the idea that fashion should not only make you look good, but also make you feel confident and strong.
Attention to detail
What really sets us apart is the attention to detail in every piece—whether it's the perfect stitching, unique button designs, or carefully chosen fabric textures. These little touches elevate each item and give it a unique, thoughtful appeal that can be seen and felt.
Style mistakes to avoid
At ann+Darnell, we're all about helping our customers feel confident and stylish, so we want to guide them away from common style mistakes that can hold them back from fully embracing their personal fashion.
Wearing ill-fitting clothes
Many people try to squeeze into clothes that are either too tight or too loose, thinking they’ll look more put-together. In reality, clothes that don’t fit properly can be uncomfortable and unflattering. Find the right fit for your body type! Tailored pieces can elevate your look, and clothes that fit comfortably and flatter your shape will always look more chic.
Overloading on trends
Getting too caught up in every fleeting trend can lead to a closet full of items that don’t feel cohesive or timeless. It’s great to embrace trends, but focus on incorporating them thoughtfully into your wardrobe. Choose a few pieces that can complement your existing style and mix them with timeless essentials.
Not dressing for the occasion
Whether it’s showing up underdressed for a formal event or overdressed for a casual outing, dressing appropriately for the occasion is key to feeling confident. Keep a mental note of the event or activity you’re dressing for. Opt for versatile pieces that can be dressed up or down.
Neglecting to accessorize
Skipping out on accessories can make an outfit feel unfinished or lack personality. Accessories are the finishing touch that can take an outfit to the next level! A statement necklace, a pair of bold earrings, or a structured handbag can elevate a simple outfit instantly.
Overmatching colors
Going overboard with perfectly matching colors can sometimes look too “matchy-matchy” or rigid, making the outfit feel less natural. Instead of matching every single item, experiment with color blocking or pairing neutrals with one pop of color. Mixing and matching textures, patterns, and colors in unexpected ways creates more visually interesting and dynamic outfits.
Ignoring quality for quantity
Buying multiple cheap, low-quality items instead of investing in a few well-made, durable pieces can lead to a wardrobe full of items that don’t last or wear well. Focus on quality over quantity. Building a wardrobe with fewer, high-quality pieces that are well-made will ensure that they last longer and remain in style.
Not taking care of clothes
Neglecting garment care can lead to worn-out clothes and a wardrobe that doesn't last. Many people are too quick to toss garments in the washing machine without reading the care instructions, which can lead to shrinkage, fading, or fabric damage. Take care of your clothes by following washing instructions.
Not wearing what you feel good in
Following trends or buying clothes that others recommend can lead to feeling uncomfortable or disconnected from your personal style. Wear what makes you feel good! Fashion is all about expressing who you are. If a certain color or style makes you feel confident and comfortable, go for it!
Who's reading our style guide?
Our style guide is tailored for a diverse range of women seeking to enhance their style and confidence. Here’s a peek at who we imagine will be diving into our style advice:
The busy professional
Women in their late 20s to early 40s, balancing their career with personal life. They’re looking for pieces that transition seamlessly from work to evening events or weekend activities. They want versatile, timeless items that can be dressed up or down depending on the occasion.
The trendsetter
A woman who loves keeping up with the latest trends but doesn’t want to be a slave to fast fashion. She wants to incorporate fresh, on-trend pieces into her wardrobe, but she’s selective about what fits her personal aesthetic. She values quality and is looking for pieces that offer both style and longevity.
The fashion newbie
A younger woman or someone who’s just starting to build a wardrobe that reflects her personality. She may be feeling a bit overwhelmed by the many options out there and could use some basic guidance on how to build a versatile wardrobe.
The sustainable shopper
Women of all ages who are conscious about sustainability and want to invest in high-quality, long-lasting items. They want to buy pieces that are both beautiful and ethically made, without sacrificing style or quality.
The confident individualist
A woman who is comfortable in her own skin, embraces her unique style, and isn’t afraid to stand out. She may want advice on how to continue curating a wardrobe that reflects her personality while still offering versatility and practicality.
The comfort-seeker
Women who prioritize comfort but still want to look stylish—whether they’re running errands, traveling, or enjoying downtime. Comfortable clothing that doesn’t sacrifice style. Think soft fabrics, relaxed fits, and items that can move with them throughout the day.
Ready to elevate your style?
Explore our collection and find pieces that speak to your unique style. Let ann+Darnell help you build a wardrobe you'll love!